The conclusion of the recent cross-country skiing World Cup season has brought significant financial rewards for top athletes, with Swedish skier Moa Ilar emerging as a standout performer. While established stars like Norway’s Johannes Høsflot Klæbo saw a decrease in their prize money compared to the previous year, Ilar, a 28-year-old from Vansbro, has experienced a remarkable breakthrough, tripling her earnings and securing a career-high ranking. Her success highlights the dynamic nature of elite sports, where consistent performance and strategic development can lead to substantial financial gains.
Ilar’s Meteoric Rise: From Relative Obscurity to World Cup Contender
Moa Ilar’s ascent this season has been nothing short of spectacular. She concluded the World Cup circuit ranked second overall, a significant leap from her previous performances where she had never placed within the top ten. This impressive overall standing translated directly into substantial prize money, with Ilar earning over 1.6 million Norwegian kroner (approximately $150,000 USD). This figure represents more than a threefold increase from her earnings in the preceding season, marking a true financial and competitive breakthrough.
Her success comes as American skiing legend Jessie Diggins announced her retirement after securing her fourth overall World Cup title. Diggins, who consistently tops the prize money charts among female athletes, earned over half a million kroner more this season than the previous year, further underscoring her dominance. Ilar’s consistent performance throughout the season, including a strong showing at the World Cup finals in Lake Placid, cemented her position as a formidable competitor.
Speaking to Expressen, Ilar expressed her immense pride and satisfaction with her achievements. "I am so proud! Proud and satisfied and happy and impressed with myself, that I managed to get to the start of every single race in the World Cup this season," she stated. "Not many have done that, so there is an enormous pride just in that. And proud that little Moa from Vansbro can become number two in the World Cup overall." This quote encapsulates the personal journey and dedication that underpin her success. Her ability to maintain peak physical condition and compete in every event is a testament to her rigorous training regimen and mental fortitude.
The retirement of Jessie Diggins creates a significant void at the top of women’s cross-country skiing, opening up opportunities for athletes like Ilar to challenge for the overall World Cup title in the coming seasons. Ilar has openly expressed her ambition to contend for the overall crystal globe next year, a goal that seems increasingly attainable given her current trajectory.
Swedish Dominance and Shifting Norwegian Landscape

The 2023-2024 World Cup season saw a strong showing from Swedish athletes, with three women occupying the next three positions on the prize money list behind Diggins. Jonna Sundling secured second place overall in prize money, followed by Linn Svahn and Moa Ilar. This Swedish contingent has proven to be a significant force in international cross-country skiing, demonstrating the depth of talent within the national team.
In contrast, Norway, traditionally a powerhouse in the sport, saw a notable shift in prize money distribution among its female athletes. Heidi Weng was the sole Norwegian to feature in the top ten, securing fifth place and earning nearly 400,000 kroner more than the previous year. This represents a slight decline in Norwegian representation within the top ranks of prize earners compared to previous seasons, where multiple athletes consistently featured. The article notes that in the previous year, three Norwegian women were among the top ten.
Top Earners in the Women’s World Cup (Prize Money)
The breakdown of prize money for the top female skiers provides a clear picture of the financial rewards at the elite level:
- Jessie Diggins (USA): 3.085 million kroner (approx. $280,000 USD)
- Jonna Sundling (Sweden): 2.087 million kroner (approx. $190,000 USD)
- Linn Svahn (Sweden): 1.736 million kroner (approx. $158,000 USD)
- Moa Ilar (Sweden): 1.668 million kroner (approx. $152,000 USD)
- Heidi Weng (Norway): 1.555 million kroner (approx. $141,000 USD)
- Maja Dahlqvist (Sweden): 1.318 million kroner (approx. $120,000 USD)
- Teresa Stadlober (Austria): 1.167 million kroner (approx. $106,000 USD)
- Frida Karlsson (Sweden): 971,657 kroner (approx. $88,000 USD)
- Nadine Fähndrich (Switzerland): 732,768 kroner (approx. $66,500 USD)
- Ebba Andersson (Sweden): 704,171 kroner (approx. $64,000 USD)
This list highlights the significant earnings potential for top female cross-country skiers, with the top earners accumulating prize money comparable to successful athletes in other major global sports. The strong Swedish presence on this list indicates a strategic investment and development in their national cross-country skiing programs.
Klæbo Leads the Men’s Field, But Earnings Decline
On the men’s side, Norway’s Johannes Høsflot Klæbo once again dominated the prize money standings, earning an impressive 3.448 million Norwegian kroner (approximately $313,000 USD). Klæbo secured both the Tour de Ski and the overall World Cup title for the second consecutive year. However, despite his continued dominance, his prize money earnings were down by over half a million kroner compared to the previous season, which saw him earn just over four million kroner. This reduction in earnings, even for the top male athlete, suggests potential shifts in prize money structures or a slightly less lucrative season overall for male competitors.
The Norwegian men’s team continued to demonstrate their strength, with three Norwegians occupying the top three spots on the prize money list. Following Klæbo was Harald Østberg Amundsen, who climbed one spot from the previous year to secure second place with earnings of 1.828 million kroner. This represents an increase of approximately 300,000 kroner in his earnings, indicating a strong performance and financial growth. Mattis Stenshagen rounded out the Norwegian sweep of the top three, earning just over 1.2 million kroner in prize money.

Norwegian Hegemony in Men’s Prize Money
The depth of talent within the Norwegian men’s cross-country skiing program is evident in the top ten rankings:
- Johannes Høsflot Klæbo (Norway): 3.448 million kroner (approx. $313,000 USD)
- Harald Østberg Amundsen (Norway): 1.828 million kroner (approx. $166,000 USD)
- Mattis Stenshagen (Norway): 1.216 million kroner (approx. $110,000 USD)
- Federico Pellegrino (Italy): 1.073 million kroner (approx. $97,000 USD)
- Lars Heggen (Norway): 1.066 million kroner (approx. $97,000 USD)
- Martin Løwstrøm Nyenget (Norway): 918,016 kroner (approx. $83,000 USD)
- Einar Hedegart (Norway): 796,236 kroner (approx. $72,000 USD)
- Emil Iversen (Norway): 681,777 kroner (approx. $62,000 USD)
- Andreas Fjorden Ree (Norway): 617,083 kroner (approx. $56,000 USD)
- Gus Schumacher (USA): 543,680 kroner (approx. $49,000 USD)
Eight out of the top ten male earners hail from Norway, reinforcing their long-standing dominance in the sport. The presence of Federico Pellegrino of Italy and Gus Schumacher of the USA indicates that while Norway is the leading nation, other countries also produce world-class talent capable of competing and earning significant prize money. Pellegrino’s fourth-place finish marks a strong performance in what is noted as his final World Cup season, a significant achievement for a veteran athlete.
Broader Implications and Future Outlook
The financial outcomes of the 2023-2024 World Cup season offer several insights into the state of professional cross-country skiing. The substantial earnings of top athletes underscore the sport’s viability as a professional career, particularly for those who reach the pinnacle of international competition. Moa Ilar’s breakthrough season serves as an inspiration, demonstrating that consistent effort and performance can lead to significant financial rewards and career advancement.
The retirement of Jessie Diggins marks the end of an era for women’s cross-country skiing. Her legacy extends beyond her numerous victories and prize money; she has been a vocal advocate for the sport and a role model for aspiring athletes. Her departure will undoubtedly reshape the competitive landscape, creating new opportunities for athletes like Moa Ilar and Jonna Sundling to establish themselves as the next generation of stars.
The continued dominance of Norway in men’s cross-country skiing, as reflected in the prize money rankings, highlights the effectiveness of their national training and development systems. However, the slight decrease in Johannes Høsflot Klæbo’s earnings, even while winning major titles, may warrant further analysis by sports federations and event organizers regarding prize money structures and distribution.
As the cross-country skiing world looks ahead to the next season, the emergence of new talents like Moa Ilar and the ongoing success of established stars promise an exciting future for the sport. The financial incentives, coupled with the passion for competition, will continue to drive athletes to push their limits and strive for excellence on the global stage. The ability of athletes to earn a substantial living from their sport is crucial for its sustainability and growth, ensuring that cross-country skiing continues to capture the attention and admiration of fans worldwide.