alterra
September 21, 2026
FIS Alpine World Cup News
Alterra Mountain Company Announces $350 Million Investment Strategy to Transform North American Ski Infrastructure for the 2026-27 Season
The landscape of North American winter sports is set for a significant transformation as Alterra Mountain Company, the owner and…
September 11, 2026
FIS Alpine World Cup News
Alterra Mountain Company Announces $350 Million Investment Strategy for 2026-27 Season Terrain Expansion and Infrastructure Upgrades
Alterra Mountain Company has officially unveiled an expansive capital investment program totaling more than $350 million, earmarked for the 2026–27…
June 14, 2026
Freeride and Backcountry Exploration
Alterra Mountain Company Parts Ways with Steamboat Ski Resort President and COO Dave Hunter, Signaling Broader Leadership Shifts in the Ski Industry
In a significant corporate development within the competitive landscape of the North American ski industry, Alterra Mountain Company has announced…
April 25, 2026
FIS Alpine World Cup News
Alterra Mountain Company Becomes First U.S. Ski Company Verified by Science Based Targets Initiative, Releases 2025 Impact Report
Alterra Mountain Company, a leading North American ski operator, has made a significant stride in environmental stewardship by becoming the…
April 15, 2026
FIS Alpine World Cup News
Alterra Mountain Company Becomes First U.S. Ski Operator to Achieve Gold Standard SBTi Verification, Signaling Major Shift in Industry Climate Action.
Alterra Mountain Company, a prominent operator of mountain destinations across North America, has announced a groundbreaking achievement, becoming the first…
March 27, 2026
Winter Sports Industry and Business
Federal Antitrust Class Action Lawsuit Targets Vail Resorts and Alterra Mountain Company Over Season Pass Pricing and Market Dominance
The North American ski industry is facing a significant legal challenge as a federal antitrust class action lawsuit has been…
March 25, 2026
Freeride and Backcountry Exploration
Antitrust Lawsuit Challenges Dominance of Vail and Alterra, Alleging Ski Industry ‘Rigged’ Against Consumers
For years, the American skiing public has voiced growing discontent regarding two pervasive issues plaguing modern resorts: escalating costs and…
