Culture

Building on a Culture-First Foundation, Paul Epstein Takes Over U.S. Men’s Tech Team

Paul Epstein, a figure synonymous with innovative athlete development in alpine skiing, has been named the new Men’s World Cup…

Bataleon Fortifies Pro Roster with Strategic Triple Threat: Halldór Helgason, Sean Fitzsimons, and Gabe Ferguson Bolster Brand Influence

The snowboarding industry, a dynamic arena where athletic prowess converges with cultural cachet, has witnessed a significant strategic maneuver this…

Thrice Baked Episode Delivers High-Stakes Backcountry Action and Natural Selection Dreams for Kennedy and Luxton

The acclaimed web series Thrice Baked, a celebrated fixture in the winter sports community, has released its latest episode, offering…

Weston Snowboards Elevates Brand Strategy with Recruitment of Seth Hill to Inaugural Core Professional Team

Weston Snowboards, a brand celebrated within the winter sports community for its commitment to high-quality, thoughtfully designed backcountry equipment, has…

Gaper Day: A Deep Dive into Ski Culture’s Unofficial End-of-Season Bash Where Style Yields to Sheer Silliness

The annual ritual of Gaper Day, celebrated universally on April 1st, represents a unique cultural phenomenon within the global ski…

Liam Rivera Sets New Benchmark with Record-Breaking Victory at YETI Xtreme Verbier, Securing Place in Freeride History

In a monumental display of skill, daring, and precision, Liam Rivera has etched his name into the annals of freeride…

Natural Selection Tour Revelstoke Prepares for Championship Finals Following Significant Snowfall

The highly anticipated Natural Selection Tour is set to culminate in its championship finals at Revelstoke, British Columbia, after an…

Cooper Whittier Officially Joins Rome Snowboards, Signifying a Strategic Alignment in the Evolving Landscape of Street Snowboarding

The snowboarding community has been abuzz with anticipation, and the speculation has now culminated in a definitive announcement: Cooper Whittier,…

Olympic Snowboard Judging Undergoes Significant Evolution to Enhance Fairness and Progression

The intricate world of Olympic snowboard judging, a critical component in determining medalists in high-stakes disciplines such as Big Air,…

Episode One of Katie Kennedy and Stefi Luxton’s Japan Snowboarding Series Captivates Audiences, Showcasing Legendary "Japow"

The highly anticipated release of the first episode in a new three-part snowboarding series, documenting the winter exploits of professional…