core
September 21, 2026
Cross-Country and Nordic Sports
End of an Era at Biri as Madshus Moves Production Abroad While Retaining Core Innovation Hub
After 120 years of continuous operation in the heart of Norway, the iconic ski manufacturer Madshus has confirmed the permanent…
July 23, 2026
Global Snowboarding Culture
Weston Snowboards Forges New Path with Seth Hill as Inaugural Core Team Rider
Weston Snowboards, a brand synonymous with meticulously crafted, high-performance backcountry equipment and a deep commitment to the snowboarding community, has…
July 16, 2026
Global Snowboarding Culture
Weston Snowboards Unveils Strategic Core Team Initiative, Welcomes Seth Hill as Inaugural Professional Rider
Weston Snowboards, a brand consistently lauded for its meticulously crafted, high-performance backcountry snowboards, has announced a significant evolution in its…
July 09, 2026
Global Snowboarding Culture
Weston Snowboards Elevates Brand Strategy with Inaugural Core Team Signing, Welcoming Snowboard Icon Seth Hill
Weston Snowboards, a brand consistently lauded for its meticulously crafted, high-performance backcountry snowboards, has announced a significant strategic evolution in…
July 05, 2026
Global Snowboarding Culture
CAPiTA and Union Unveil Grassroots "Sync Tour," Reaffirming Core Values Amidst Challenging Snow Season
The long-standing alliance between CAPiTA Snowboards and Union Binding Company, renowned for their synergy in product development and rider support,…
June 16, 2026
Global Snowboarding Culture
Weston Snowboards Elevates Brand Strategy with Inaugural Core Team Addition, Welcoming Veteran Snowboarder Seth Hill
Weston Snowboards, a brand widely recognized for its commitment to crafting high-performance backcountry snowboards and fostering a vibrant community, has…
May 30, 2026
Global Snowboarding Culture
Weston Snowboards Elevates Brand Strategy with Inaugural Core Team Member Seth Hill, Signifying a New Era of Professional Representation
Weston Snowboards, a brand synonymous with high-quality backcountry snowboards and a deep commitment to its community, has announced a significant…
May 15, 2026
Global Snowboarding Culture
Weston Snowboards Elevates Brand Strategy with Inaugural Core Team Member Seth Hill
Weston Snowboards, a brand celebrated for its consistent production of high-quality, thoughtfully shaped backcountry snowboards, has announced a significant strategic…
May 01, 2026
Global Snowboarding Culture
Weston Snowboards Solidifies Core Team with Veteran Rider Seth Hill, Signaling Strategic Brand Evolution
Weston Snowboards, a prominent manufacturer renowned for its high-quality backcountry-focused snowboards, has announced a significant evolution in its brand representation…
April 24, 2026
Global Snowboarding Culture
CAPiTA and Union Binding Co. Reignite Core Snowboarding Spirit with Highly Successful Inaugural ‘Sync Tour’ Across Western United States
The highly anticipated ‘Sync Tour,’ a collaborative grassroots initiative by industry giants CAPiTA Snowboards and Union Binding Company, has concluded…