embarks

Lara Colturi Embarks on Strategic Partnership with HEAD, Aiming for Next-Level Performance in Alpine Skiing

At just 19 years old, Albanian alpine skiing sensation Lara Colturi is not merely adapting to change; she is actively…

Veteran Slovenian Ski Star Žan Kranjec Embarks on New Equipment Partnership to Rekindle Elite Form and Pursue Elusive Home Podium

After more than a decade carving a formidable presence among the giant slalom elite, accumulating 15 World Cup podiums, an…

From World Cup Farewell to Long-Distance Challenge: Lisa Vinsa Embarks on a New Chapter in Ski Classics

The seasoned Swedish cross-country skier, Lisa Vinsa, is bidding farewell to the demanding World Cup circuit after an eleven-year tenure,…

Big Sky Ski Education Foundation Embarks on Executive Director Search Amidst Rapid Growth and Strategic Expansion

The Big Sky Ski Education Foundation (BSSEF) has officially launched a comprehensive search for a new Executive Director, signaling a…

Kyle Negomir, an Olympic Top-10 Finisher, Embarks on a New Chapter, Aligning with Swiss Ski Innovator Stöckli After a Landmark Season.

Kyle Negomir, the 27-year-old Stifel U.S. Ski Team speed specialist, has announced a significant shift in his career trajectory, signing…

Petra Vlhová Embarks on Ambitious Comeback with New Head Coach Mario Rafetzeder Targeting Elite Alpine Skiing Return

After an absence from the Olympic start gate spanning more than two years and two significant knee surgeries, Slovakian alpine…

Ane Appelkvist Stenseth Marries Jørgen Ulvang, Embarks on New Chapter After Esteemed Cross-Country Skiing Career

Just three weeks after concluding her distinguished decade-long career as a professional cross-country skier, Ane Appelkvist Stenseth has entered a…

Loon Mountain Embarks on Ambitious Multi-Year Expansion and Modernization Strategy

Loon Mountain Resort, a prominent ski destination in New Hampshire, is charting a course for significant transformation over the coming…

Paula Moltzan Embarks on Historic Equipment Change, Joins VAN DEER-Red Bull Sports for a New Era in Alpine Skiing

In a move set to reverberate throughout the elite echelons of women’s alpine skiing, American technical specialist Paula Moltzan has…

Sweet Hat Co Embarks on Vintage Vision with 16mm Film Campaign at Grand Targhee for ‘SS26’ Collection

A distinctive marketing initiative from Sweet Hat Co, spearheaded by founder Clayton Goff, is generating considerable industry buzz through its…