design

Art in Motion: Professional Cyclist Sarah Sturm and Protect Our Winters Redefine Advocacy Through Design

The intersection of professional athletics and environmental advocacy has found a new medium in a collaborative project between elite gravel…

New Bike Friendly Gondola Design Adopted By Austrian Ski Resort

The Brandnertal Ski Resort in Austria has become the latest adopter of Doppelmayr’s innovative "Bike Cab" system, a specialized ropeway…

The Shifting Landscape of Ski Design: Examining the Impact of ‘Unisex’ Trends on Female Skiers

The ski industry is currently navigating a significant philosophical shift, with many manufacturers backing away from the long-established category of…

Atomic Nexus 130 BOA: Redefining Accessibility and Performance in Ski Boot Design

The ski industry is on the cusp of a significant transformation, driven by innovations that extend beyond incremental performance gains…

The Evolving Landscape of Ski Design: Why Ditching Women’s Specific Skis for Inclusivity Could Impact Performance and Fun

For many years, the ski industry engaged in a concerted effort to cater specifically to female skiers through the development…

The Shifting Landscape of Ski Design: Why the Move from Women’s-Specific Skis to Unisex Models Sparks Debate

The ski industry is currently navigating a significant philosophical and design shift, moving away from dedicated women’s-specific ski categories toward…

The Evolving Landscape of Ski Design: The Debate Over Women’s Specific Skis and Inclusivity

For years, the ski industry grappled with how best to serve its diverse clientele, particularly female skiers. This led to…