professional
October 06, 2026
Sustainability and Mountain Environment
Beyond the Trail: How the 2024 Election Catalyst Shifted a Professional Athlete Toward Public Policy Advocacy
Three days after the 2024 United States presidential election concluded, Olympic athlete Jared Shumate emerged from the remote canyon country…
October 04, 2026
Sustainability and Mountain Environment
Pedaling Toward Purpose: Professional Cyclist Sarah Sturm Designs New Limited Edition Bottle for Protect Our Winters
The intersection of elite athletic performance and environmental advocacy has found a new, tangible form through a collaboration between professional…
September 19, 2026
Sustainability and Mountain Environment
Art in Motion: Professional Cyclist Sarah Sturm and Protect Our Winters Redefine Advocacy Through Design
The intersection of professional athletics and environmental advocacy has found a new medium in a collaborative project between elite gravel…
September 12, 2026
Global Snowboarding Culture
From Alternate to Icon: Ellery Manning Joins Nidecker After Meteoric Rise in Professional Freeride Snowboarding
The trajectory of elite snowboarding has long been defined by decades of grueling contest circuits, high-risk video parts, and slow-burn…
September 12, 2026
Cross-Country and Nordic Sports
SC Play expands its sports portfolio to professional cycling by securing the exclusive broadcast rights for the 70th edition of the Tour of Slovakia.
The streaming platform, widely recognized for its extensive coverage of long-distance cross-country skiing, is pivoting toward a multi-sport model by…
September 11, 2026
Sustainability and Mountain Environment
Pedaling Through the Canvas: Professional Cyclist Sarah Sturm Designs New POW x Bivo Bottle to Advocate for Climate Action
Professional gravel cyclist and Protect Our Winters (POW) Bike Alliance member Sarah Sturm has unveiled a new creative collaboration with…
July 24, 2026
Winter Sports Industry and Business
UK and Switzerland Reach Comprehensive Agreement on Enhanced Border Processing and Professional Mobility
The governments of the United Kingdom and Switzerland have formally reached a landmark agreement aimed at streamlining border controls, restoring…
July 21, 2026
Global Snowboarding Culture
Ellery Manning Joins Nidecker Snowboards, Solidifying Her Meteoric Rise in Professional Snowboarding
The snowboarding world is abuzz with the news that Ellery Manning, the prodigious 19-year-old freeride phenom, has officially joined the…
July 16, 2026
Global Snowboarding Culture
Weston Snowboards Unveils Strategic Core Team Initiative, Welcomes Seth Hill as Inaugural Professional Rider
Weston Snowboards, a brand consistently lauded for its meticulously crafted, high-performance backcountry snowboards, has announced a significant evolution in its…
July 13, 2026
Global Snowboarding Culture
Ellery Manning Solidifies Status with Nidecker Partnership Amidst Meteoric Rise in Professional Snowboarding
In a significant development for the professional snowboarding landscape, Ellery Manning, the nineteen-year-old phenom whose ascent has captivated the industry,…