professional

Beyond the Trail: How the 2024 Election Catalyst Shifted a Professional Athlete Toward Public Policy Advocacy

Three days after the 2024 United States presidential election concluded, Olympic athlete Jared Shumate emerged from the remote canyon country…

Pedaling Toward Purpose: Professional Cyclist Sarah Sturm Designs New Limited Edition Bottle for Protect Our Winters

The intersection of elite athletic performance and environmental advocacy has found a new, tangible form through a collaboration between professional…

Art in Motion: Professional Cyclist Sarah Sturm and Protect Our Winters Redefine Advocacy Through Design

The intersection of professional athletics and environmental advocacy has found a new medium in a collaborative project between elite gravel…

From Alternate to Icon: Ellery Manning Joins Nidecker After Meteoric Rise in Professional Freeride Snowboarding

The trajectory of elite snowboarding has long been defined by decades of grueling contest circuits, high-risk video parts, and slow-burn…

SC Play expands its sports portfolio to professional cycling by securing the exclusive broadcast rights for the 70th edition of the Tour of Slovakia.

The streaming platform, widely recognized for its extensive coverage of long-distance cross-country skiing, is pivoting toward a multi-sport model by…

Pedaling Through the Canvas: Professional Cyclist Sarah Sturm Designs New POW x Bivo Bottle to Advocate for Climate Action

Professional gravel cyclist and Protect Our Winters (POW) Bike Alliance member Sarah Sturm has unveiled a new creative collaboration with…

UK and Switzerland Reach Comprehensive Agreement on Enhanced Border Processing and Professional Mobility

The governments of the United Kingdom and Switzerland have formally reached a landmark agreement aimed at streamlining border controls, restoring…

Ellery Manning Joins Nidecker Snowboards, Solidifying Her Meteoric Rise in Professional Snowboarding

The snowboarding world is abuzz with the news that Ellery Manning, the prodigious 19-year-old freeride phenom, has officially joined the…

Weston Snowboards Unveils Strategic Core Team Initiative, Welcomes Seth Hill as Inaugural Professional Rider

Weston Snowboards, a brand consistently lauded for its meticulously crafted, high-performance backcountry snowboards, has announced a significant evolution in its…

Ellery Manning Solidifies Status with Nidecker Partnership Amidst Meteoric Rise in Professional Snowboarding

In a significant development for the professional snowboarding landscape, Ellery Manning, the nineteen-year-old phenom whose ascent has captivated the industry,…